Friday, July 17, 2009

Pixar: Interview with Jobs and Lasseter

Rounding out my past two Pixar-centric posts, I wanted to end the week with this video interview, that Charlie Rose did with Pixar creative director, John Lasseter, and Pixar owner and CEO, Steve Jobs.

Jobs, as you may already know, is notoriously hard to get on film. He hasn't done an interview in years! Also, this interview was done before Toy Story became the pioneering success that it is still perceived to be today. The interview is consequently fresh, fascinating, and enlightening. Here, Pixar is trying to make a case for the audience to believe and buy into their product (a very different place from today). Much to learn here about how the company's innovative atmosphere and focus was developed.

Bottomline: Focus on the story...

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